About Us

An undefined trend deconstructor — Unconvincing rejects the 'taken-for-granted' rules of fashion, using 'counter-persuasiveness' as its core to create hats and clothing series suitable for various scenarios, providing a 'self-style that needs no explanation' for young people who do not blindly follow trends and love to express themselves.

"Unconvincing" does not mean "not convincing," but rather "refusing to be defined by others." We believe that true fashion should not be an aesthetic of copy and paste, but a form of self-expression that doesn’t need to convince anyone — the curve of a hat, the cut of a piece of clothing, can all become your personal statement of attitude.